BRIEFPART 3: LogotypeIn this part you’ll design a custom logotype (or wordmark) for your subject, based on the specifications outlined in your creative brief from part 1. You will then apply it to 1 piece of collateral.NB: a ‘logotype’ is a word-based logo or a logo made from letterforms, unlike a ‘logomark’ which is often …
Category Archives: Graphic Design
What’s in a name?
Bloody everything. I’ve handed in the brief for this project, but without a name. Unlike others in class, I don’t want to brand myself. I’ve done it about 5 times before. And aside from the JB in Copenhagen, there hasn’t been a single success. So I’m doing something that matters to be – eliminating the …
Graphic Design Brief
Below is the brief for making the brief. Meta. After that is the brief I wrote. PROJECT 3: Logotype PART 1: Creative Brief In part 1 of this project you will write, workshop and develop a creative brief. The creative brief is a short statement that clients and designers use to communicate the aims and …
Jill McDonald: artist research
Book covers, as a separated component of the book as a whole, have a far more recent history than books. Their history begins in the 1820s, when a group of technical changes came into effect, and made the process cheaper and quicker. By the early 1900s, the fashion for illustrated or decorated book cover had …
Kill Your Darlings
So I love Graphic Design. I love more having the allowance to indulge in the process and practice. Of course, I’ve over thought the brief. Everything starts with notes…old school, with a pencil…and usually cat help. I’ve added too many constraints to the essential brief, but I feel I can justify what I have made …
16 July
God I love type, font and graphic design essentials in general. It sounds a bit cheeky, but Sarah’s focus on typography could give the impression that graphic design is all about type. I guess it kinda is, but there are so many other aspects to it. Old School…black and white, composition…FUN Playing with the blocks …
11 July 2019
So cutting up bits of paper might not be everyone’s cup of tea, but I found it really fun. Conceptualising in blocks of black and white is something I do at the start of all my projects anyway, but using paper and not pixels made it different and somehow more tangible.Relying on a word to …
9 July 2019
Graphic Design is exciting and awesome. One of the best bits for me was when everyone said their degrees and their roles/interests. There is such a broad range of people, and expertise…or at least viewpoints.I always find it hard to describe what I do, and because Sarah knows me, kinda, my name was a little …