Hey Mate, it’s a logo exercise

BRIEFPART 3: LogotypeIn this part you’ll design a custom logotype (or wordmark) for your subject, based on the specifications outlined in your creative brief from part 1. You will then apply it to 1 piece of collateral.NB: a ‘logotype’ is a word-based logo or a logo made from letterforms, unlike a ‘logomark’ which is often …

Jill McDonald: artist research

Book covers, as a separated component of the book as a whole, have a far more recent history than books. Their history begins in the 1820s, when a group of technical changes came into effect, and made the process cheaper and quicker. By the early 1900s, the fashion for illustrated or decorated book cover had …

Kill Your Darlings

So I love Graphic Design. I love more having the allowance to indulge in the process and practice. Of course, I’ve over thought the brief. Everything starts with notes…old school, with a pencil…and usually cat help. I’ve added too many constraints to the essential brief, but I feel I can justify what I have made …

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